![]() This virtual limitation is implemented by DRM (Digital Rights Management) technology that comes with M4V videos files. Quality-wise, iTunes movies are best quality movies but they come with a limitation encoded inside their data stream which limits their access as to how many times you can play them, on what devices you can play them and if you can copy/convert the movie or not. So, most of the people who don’t have time to go to a theatre to watch the latest movie but still want to watch the latest movies at home in high-definition prefer iTunes Movies. ![]() Movies purchased or rented from iTunes are in Full HD and have AC3 5.1 sound and they are available instantly as soon as a movie gets released. Due to the awesome video and audio quality we get from iTunes, everyone loves to watch movies from Apple iTunes.
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